Erin Caldwell’s PRblog

If you read Dee’s post — as you should, because he makes some good points there — you’ll see that my post does not directly reflect his, but the title still applies.

First of all, I would like to address some items from Dee’s remarks at Marcom Blog. I agree with his placement of emphasis on monitoring the blogosphere. That’s probably the most important blogospheric element that businesses need to pay attention to. Have a blog, don’t have a blog — doesn’t matter quite as much as being aware of what’s being said about you and your company online.

I do, however, think that blogs are a valuable tool for businesses. It is quite possible that I just got a little lost in Dee’s comparison of blogs and websites, because I believe I essentially agree with him. Businesses just need to get better about communicating online, period. Whether you call the vehicle a blog or a website, the fact of the matter is that there is great value in a tool that allows content to be quickly and easily managed. (I tend to call such a tool a blog, but call it what you will. The important thing is meeting the communication objective.)

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Tah-dah! And the news is out! Paull Young is embarking on a world tour! (So far the trip goes from his native Australia, to the US, to the UK … but if you extend him an invitation, he just might come visit you in your neck of the woods.)
As Paull notes in […]

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I just read Phil’s second post about his one-year anniversary at Edelman (and I believe Mike Krempasky hits his one-year mark early next week, as well). I just wrote about my reflections regarding my first month, and I’m well into my second.
But then I remembered … oh yeah … I have a YEAR anniversary, […]

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Well, the weekend marked my one month anniversary at Edelman. Here are a few thoughts from my first month:

I love my job entirely too much. Entirely. Seriously. I have trouble leaving at the end of the day.
Research is important. I think I already knew that, but the last month has […]

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My dad gave made a very wise statement several years ago.
Way back when the World Wide Web was first spreading and being accessed by the general public, we actually had internet access in lil’ ole Demopolis. (My parents were entrepreneurs and led the way as the internet service provider for our area. We caught that […]

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I’ve just gotten home from the DC blogger meetup that Kami Huyse and I (mostly Kami) pulled together at Spezie in Washington, DC. As Steve said, “Well, that was an experience.” And I mean that in the best way possible.
Naturally, it was wonderful to get to chat with all those great people! I […]

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Kami Huyse got in touch with me a while back about possibly planning a blogger meetup while she’s in town on business. We’ve finally sorted out the details — and it looks to be a GOOD time! So if you’re in the area, join us! Here’s the plan:
When: Wednesday, July 19, 6pm
Where: […]

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One minute, I was rambling on to my mom during a long car ride about how I wanted to do “this” and “that” and move away when I grew up, and then the next thing I knew, I was chatting with the receptionist in the lobby of Edelman’s DC office, a little sign that read […]

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Home sweet home! Er, sort of. Well, I am back in the lovely U-S-of-A. Still en route to my final destination: my new home in Washington, D.C.
But I had a wonderful vacation in Australia! Paull Young, my good friend and colleague at Forward, was a great tour guide. It was especially interesting to be […]

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We’ve made the final switch (what I HOPE is final) at Forward to a new hosting service. I’ve posted a heads-up on the Forward Blog noting that, but thought I’d mention it here, as well. As I said there, the blog may look a little rough for a few hours while we finish getting […]

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