Erin Caldwell’s PRblog

(Part I can be found here.)

I just wrote about this over at Forward, and I started a side note at the end of the post that was progressively becoming entirely too long to be considered a side note. So I brought it over here, where my personal thoughts and rants have free reign.

It began … “Side note: If you click through to the slideshow of products that relate to this WAF post, some of the descriptions are hilarious!! Especially to an electronics addict like myself. Oh, if only I could afford them all …”

One of my favorites:

(Accompanied by an image of an iPod Nano.) “No, the Nano isn’t for you–the 80GB iPod with video is. But pick up the midcapacity Nano for the wife or girlfriend as you buy your 80GB video, and everybody’s happy.”

For the record, I have a video iPod and love it. I couldn’t even bring myself to purchase the Nano — that I actually could afford — because I felt that it wasn’t a good value and would eventually be pretty worthless as I really wanted one with video capabilities. (See my comment about a woman’s ability to sniff out good value and bargains in the Forward post.)

(For the Sling Media Slingbox A / V) “Tell your wife that when she goes on a business trip or takes a vacation, she’ll be able to watch on her laptop all those Grey’s Anatomy episodes she’s got recorded on the DVR at home and it’ll pay for the Slingbox right then and there. Just be sure she doesn’t fire it up and change the channels from 1,000 miles away during Monday Night Football.”

Hmm … I do recall a conversation with a man recently in which we uncovered a mutual interest in Grey’s Anatomy and I discovered he actually has significantly more knowledge of the show than me. A few days later, I listened to NFL on the radio with this same person — equally as excited as he. (I was pretty pumped to get to tune in to my beloved Carnell Williams playing for the Tampa Bay Buccaneers.) Again, “Hmm.”

But enough of that. The folks at CNET put on a good show, with products targeted at a specific audience. Think of how boring that post would have been if they’d taken out the WAF quotient. So thanks for making it entertaining, and for highlighting this interesting marketing strategy.

(Image credit: CNET)